If you are a business that would benefit from a more local attention, then the most important thing you need is a local business listing that gets results. Today, we’re going to show you the various techniques you can use to create a powerful local business listing that will quickly increase sales.
What is a local business listing?
A local business listing displays your unique business to your potential audience base. Your listing appears alongside that of your main competitors, which is key to being competitive. When you know what your competitors offer, you can ensure your local business listing really stands out in order to make sure you are picked first.
Relationship with SEO
Potential customers using search engines have the power in their hands when it comes to discovering your business. Search engines capture your local business listing using a process called search engine optimization, or SEO. Since your listing works in conjunction with this feature, it’s important for you to make sure your listing includes all the right key words so your business will appear higher up in search results.
Elements of a powerful local business listing
Local business listings are available across a wide variety of platforms. You can choose to list your business on all of them, or you can strategically select platforms you confirm are popular with your customer base. Regardless of the method you choose, the typical input required to set up your listing remains constant.
Here are some of the ways you can maximize your listing to create the most engagement:
- Get the basics right every time
The basics of a powerful local business listing include getting every little detail of your listing correct. This includes the name, address, and phone number of your business.
The address shown should be your specific geographic location. This is crucial since it will be displayed with a drop pin on a map – something that many customers will use with their GPS to reach your premises. Of course, your phone number should be spot on, and your website URL should take customers to the page most likely to convert to sales or queries.
- Strategically select categories
Local business listings require you to select the categories that best represent your business functions. Spend time thinking about what best represents your business, as well as what your customers will be searching for. When you align both of these factors, you’ll have a powerful local business listing that works.
- Enhance your business description until it really sells
The business description is the secret weapon of every great local business listing. In a succinct way, you need to highlight your competitive advantage.
To get the process started, think about what really sets your business apart. Is it an experience, a product, or a result? When you narrow down that focus, you’ll be able to create a sharp pitch in a few hundred characters that entices searchers into your store. If you sell something locally-made, your description is the best place to state that fact.
- Add a tagline
A sharp tagline is a brilliant addition to an enticing business description. Each business listing has a space designated for a few words of copy that give your business that extra boost. When taking into account your business description, is there anything extra about your business that could be highlighted in a tagline? While often overlooked, a tagline can add just that little extra bit of value that draws a customer toward your business.
- Visual appearance is everything
It is essential to include imagery that showcases what you sell, what you do or the experience of your business in the best possible light. Why not use the space offered in the social profile area to allow browsers to make a simple click to a well-designed newsfeed where they can view more of your offerings? It’s a winning strategy that will drive more local clients to your door.
While it may appear straightforward, a well-crafted business listing can be a powerful local tool that propels you to even greater business heights. Solicit the help of an experienced team of professionals dedicated to getting results.